Hungry Australians no longer need to worry about when the pizza delivery man will ring the door bell.
With Domino's new GPS Driver Tracker app, you will know exactly when your BBQ Meatlovers with extra cheese is set to arrive.
Inspired by what they call the "uberfication" movement, the pizza chain announced its new initiative on Monday. Partnering with Navman on the technology, the GPS Driver Tracker will allow customers to follow their food order from the store to their door in real-time.
Customers will be able to track their orders across all Domino’s online ordering platforms, a spokesperson for Domino's told Mashable.
Domino's Group CEO and managing director Don Meij said that the tracker would help customers get to know their drivers, in a statement on the company's website.
"Our customers will be able to watch their driver on route to their door in real time, know exactly who their driver is by name and even know what music they like and their favourite sport team," said Meij. "It's new level of engagement between our customers and our delivery drivers that's never been seen before in the takeaway food industry."
IMAGE: DOMINO'S PIZZA ENTERPRISES
Meij also said that the technology was helping the company improve driver safety. Not only does it track pizzas, the program also generates live reports when any of their employees drive unsafely. A trial of the tracker technology in 50 of Domino's Australian stores for up to 18 months before launch reduced driver incidents by 50%, he said.
The tracker will launch in Australia and New Zealand by July 13, 2015. If the launch goes well, the company is planning to roll it out in other markets, a Domino's spokesperson said. There's no word yet on whether it will launch in the U.S.
The global Domino's brand already has a reputation for being tech-forward. The company has been offering a real-time online "Pizza Tracker" since 2008, and also lets Pebble users follow ordered meals on their smartwatch. It has even taken a delivery drone — the "DomiCopter" — out for a spin.
For hungry people across Australia, the tracker could be a real boon — if the pain of watching your pizza deliveryman get stuck in traffic in real-time is worth it, that is.
Your move, Pizza Hut.
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