This man travelled from Spain to London so he could buy an Apple Watch

LONDON — He wouldn't fully admit it, but his female companion made it clear: Josep planned a special holiday in London to try and get an Apple Watch.

The pair, who travelled

from Spain for a mini-break that just happened to coincide with the launch, were rewarded for their dedication Friday morning, as they became the first people to leave Dover Street Market in Mayfair with the coveted

Brandishing his new acquisition with a glee he couldn't hide that must have riled the dozens of people desperately queueing, the 30-year-old administrator told Mashable how pleased he was to have the watch on his wrist. What function was he most excited about? "All of them."

He even managed to avoid dropping it on the pavement.

Dover Street Market was one of a number of select boutiques across the globe allowing people to try, buy - and walk away with - the Apple Watch.

A reservation phone line opened at 9:45 a.m. Friday, just before the shop opened, and a queue of hopefuls with their ears glued to iPhones formed - despite advice to stay away from the shop.

Would-be shoppers that couldn't get through on the line vented their frustration at Mashable over Twitter.